Be consistent with what you do because the payoff does not happen overnight.
Have you ever experimented by sending out an enewsletter or mailout and then became discouraged because it received a low to no response? When it comes to any type of marketing activity, frequency is important. People need to repeatedly be reminded that you have something important to offer. Don’t give up until you have sent your information or promotion out for a period of 9 – 12 months.
With enewsletters, the frequency of a mailout can be as low as once every three months to as high as once a week. The important thing to remember is to keep doing it. Schedule mailouts so they are sent on the same day every time, on either Tuesday, Wednesday, or Thursday between Noon and 1:30 pm. According to Internet marketing expert, Susan Sweeney, this is when most people are more relaxed, are enjoying their lunch, or have just returned from a break. http://www.susansweeney.com/