What’s Up Doc?
If at first this marketing tip appears to be something other than a marketing tip, remember that when you make your customers happy and it results in good communication, repeat business and satisfaction, that’s marketing.
Have you ever sent a client information in the form of a document and the document you send is an attachment to the email? Well, when the customer saves this document, they are likely to save it to their desktop, or if they are more organized they will store it in a particular documents folder. When this document gets saved initially the name of the document can’t be altered unless the document is opened first and then saved.
In my experience I have saved a document, then have not been able to find it on my system, and here is why. Let’s say a magazine sends me their advertising rates. They decide to label the document “Buzz Marketing” which is the name of my company. When I go to look for that document on my desktop or in a folder, it is difficult to find, whereas if the sender had labelled it “ABC rate card,” I would be able to locate it immediately. Although it seems like a no-brainer, I am constantly receiving information that is labelled with my company’s name or my client’s name instead of the subject or topic of the document.
Every time you send a document to a customer, think about what would be the best way to label the document so it is easy for the client to retrieve. The last thing you want is to get them frustrated about the proposal you sent before they even have a chance to read it.