When to Hire a Professional
Tax time is just around the corner. Most business decision makers do not question hiring an accountant or bookkeeper to minimize the amount of taxes owed each year.
The same holds true of legal advice. We don’t think twice about hiring a lawyer to handle partnerships, incorporation, trademarks or contracts.
When it comes to designing a new website, we entrust web designers and developers to create and build a high-quality product.
Hiring a strategic marketing consultant is no different. When a business has been running for three years or more, it’s often time to focus on accelerating the company’s growth. At this point, it’s time to hire a marketing professional.
Developing a marketing infrastructure under the guidance of a seasoned expert will save a company both time and money. Through this process the company will be able to respond to new opportunities sooner and secure far more business from its existing customers than was previously thought possible.
In fact, the biggest time-and-money savings come from being coached through a marketing process prior to investing big bucks in a website revamp, new logo or any type of promotional materials or strategies.