Implentation is Everything
Everyone Is A Marketing Genius
It’s true. People love to come up with great marketing concepts. It’s fun. If you were to take every idea you came up with and write it down in a spiral notebook or record it into your PDA, you’d have more than a full night of bedside reading ahead. The challenge is how to best put those ideas into action.
Over the years, particularly during my time as the VP of Marketing for Sarah McLachlan at Network Records, I discovered that our promotional team had great ideas, many of which were very cost effective. Yet, it was the actual implementation of these concepts that got wobbly. I learned that execution is everything. That, and timing.
When Lift Strategies works with clients, we discuss all kinds of great ideas. Then we pick the concept or concepts that make the most sense, that fit with the budget and are going to be reasonably easy to implement. We look at the date the promotion should launch, and then work backwards to ensure we have ample time to put all the pieces in place.
Want to maximize the return from your promotional ideas? Contact us at Lift Strategies. We’ll help you get a bigger bang for your marketing buck. [email protected] or call us at 604.255.2098.