Downsize Your Message
Has your business been negatively affected by what is happening with our economy?
Whether your answer is yes or no, now is the time to downsize your message. One of the greatest mistakes made by businesses and organizations alike is to scramble for more business without zeroing in on a specific area of opportunity.
At this point, the money you invest into your marketing initiatives needs to generate positive results. The first step before conceptualizing great marketing ideas is to ask yourself this question: Which is the best group of customers or clients to target right now?
When we jump right in without clarifying whom we want to sell to, we are wasting valuable time and money. Start by looking at who your best customers are right now. Ask yourself or your team, what they have in common and what motivates them to buy your product or service. Once you nail this down, then you can draft a compelling core message that speaks directly to these prospective and/or buyers.
The more you clarify who this group of ideal customers is, the more likely the message you create and action plan you develop will be successful.
By downsizing your message, you end up speaking to a select group of individuals that quickly becomes aware of what your organization has to offer and how it will benefit them.