Sell An Experience, Not a Product
For those of you who own a retail business or run regular sale-oriented promotions, this tip is for you.
If people buy based on emotion over price, then why are sales so important? The truth is, having a motivation deeper than a regular brand does generate far more traffic through the door. Limited-time or special offers definitely grab people’s attention, particularly if they are already contemplating or ready to buy the product or service you are selling.
This past week one of our clients was having a weekend clearance sale. One of the things I enjoy about working with Paul and Barbara from Sofa So Good (www.sofasogood.ca) is their desire to create a fun atmosphere in their store and give their customers a richer experience than they would get from Sofa So Good’s competition.
Last week we sent out two emails in secession to their database. These emails informed customers and prospects that SSG’s deals were so hot customers would need ice cream to cool off. Upon arriving at the store they were presented with ice cream. To top it all off, the weekend weather in Vancouver was at all-time high for that time of year. How perfect is that?
What are you doing to keep your customers and prospects coming back for more?