Watch Out For Bad Signs
In the mornings I walk by a beautiful green heritage-style house that has been on the market for about two months. The one thing that grabs my attention every time is the real estate sign on the front lawn.
The sign is attached to an attractive white wooden post, yet what I find to be a real turnoff are several lines of bird droppings covering the sign. Although this may seem like a trivial detail to some, I do question the credibility of the real estate agent who represents this property. Over the past month, the agent has not come around to clean the sign, nor has the home owner.
In my mind it makes the listing look old and reflects poorly on both parties. I experienced a similar situation with a real estate agent who listed my property. He did not trim the tall, wild grass around the sign that directed drivers to the property from the highway. The sign was barely visible until the surrounding grass was trimmed. When this agent’s contract came up for renewal I found someone else to represent the property.
Whether your business’ first impression to its prospective buyers is a sign, website or the way your team answers the phone, this initial point of contact must be presentable and professional. Recognize your weak spots and improve upon them. Great first impressions count as cash in your bank account.