It’s in the Bag
This last August, I needed to buy a black sweater to go with a dress I was planning to wear to a wedding. Fortunately, it was easy to find one I liked. This is not always the case when searching for a specific item, as the colour you want may not be in season.
When I arrived home and removed the sweater from the Aritzia bag, I noticed a message in the bottom. It read; “We’ll be here when you get back.” Aritzia has taken advantage of using their shopping bags to stay connected with their customers beyond the in-store shopping experience. They have created an element of surprise and engagement after the customer has made their purchase and left the store.
This is a great example of how you too can use your everyday business items to remarket to your customers. It can be something as simple as a message of appreciation on the invoice, especially but not necessarily a customized or hand-written note. Including a quick personalized message with the promotional materials you send out by mail is another remarketing opportunity.
Using digital media can also be effective. Facebook posts can be quirky, fun, engaging and relevant. The more interesting the post, the more likely it will be liked and shared.
What medium are you currently using that you could leverage to generate greater customer engagement? Comment here.