Chip Bag So Loud It Hurts
Frito Lay launched a new product, SunChips, in a 100% compostable bag in 2009. They decided to stop due to thousands of complaints over how noisy the bags were. Initially, they tried to appease their riled fans with this response:
In response, unhappy customers posted videos of their own:
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So what did Frito Lay do to continue to position the SunChips brand as ecofriendly after ditching the noisy chip bags? They went for the Healthier Planet