How To Create Credibility Without Content – Part Four
This is week four on how to create credibility without creating your own content.
If you already have a LinkedIn profile, you can dive right into applying this tip to your business. If not, I suggest you create a free account now.
LinkedIn is a powerful marketing and connecting tool that many thought leaders and experts use as a way to establish credibility and position themselves as experts.
The problem is, what if you don’t have time to write the blog posts or articles on your area of expertise? This tip tells you the best work-around solution.
Start applying this technique to your business so you can start building a following. This approach allows you to establish credibility faster and with more ease.
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Full Transcript of Video
Hi. It’s Jen DeTracey, the founder of LIFT Strategies, One of Canada’s Top Marketing Strategists, and the creator of the online program, Crack the Marketing Code.
We’re on tip number 4, around a very specific theme of Credibility Without Content. Today I want to use LinkedIn as the platform we focus on today. If you have a LinkedIn profile, great. Then you can move on to looking for a group that’s in an area of expertise that you have, where other people may be interested in your expertise, as well.
Look for a group that has a healthy number of members. I would say you want a group with ideally a couple hundred members or more – all the way up to many thousands.
The key thing is that that this group is active. If the group is smaller, that’s fine, as long as there are a lot of discussions happening within that group.
When people post, you can comment and dialogue with them. Again, it’s a great way to create credibility without having content, and it doesn’t take much time. You can go onto LinkedIn once a day and look, and see if there’s activity happening. If you’re not seeing a lot of activity over the course of one week, it’s not a good group to join. Unless you decide that you’re going to start engaging and getting that conversation happening. Likely, if there isn’t a lot of conversation happening to begin with, it’s probably better find another group.
That’s this week’s quick tip. Become a part of a Linked In group, and actively be commenting on other people’s posts, and post your own posts, not promotional stuff. Make it relevant, make it useful content that is going to be beneficial. It could be just starting a thread of conversation about a particular theme or topic that is relevant to your industry.
You can do this.