Do Your Customers Love Your Brand?
When your brand comes up in conversation, do people know about it? Do they know what product or service your brand specializes in, be it modern Indian fast food, fitness for women, or glass repair?
If your brand is well established, this is a good thing, as long as people have a positive impression of your brand. Yet, knowing a brand and loving a brand are not the same thing. Take Apple as an example, I’m often impressed with how loyal their customers are. Every time a new product comes out – new iPod, the iPad, the iPhone 4 – people flock to the stores as if they were lining up for tickets for a U2 concert.
Someone who loves a brand is a fan. Fans buy that product or service with frequency. They love the brand because they, as fans, feel special in their association with your brand. When they feel special, they tell others. In the end, your client base grows as your fans spread the word about your product or service.
Your ultimate goal should not only be to achieve brand awareness, but rather, to develop a customer base that loves your brand and becomes loyal fans of your brand. This is what builds a business and makes it successful