Email Rant
It’s not very often that I rant about something, so hopefully it won’t offend some of you.
When I do presentations and workshops, I ask the participants if they would like to subscribe to the One Minute Marketing Tip. Most do. Upon receiving all the business cards, I am constantly surprised how many business owners have a website, yet their email address is not an extension of their website address. In fact, there is often very little continuity.
For example, let’s say Joan Smith owns a flower shop called Flowers on Demand and her business’ website address is www.flowersondemand.com. Yet, her email address is [email protected] or [email protected]. This gives me the impression that she doesn’t take her business that seriously. Instead, if her email address is [email protected] or [email protected] then I would have a more favourable impression of her business as being professional and credible.
My recommendation is simple. If you have a website address – even if it is not yet active – ask your tech person (if you can’t do it yourself) to set up an email address with the same extension as the website address. It is more professional and will make a lasting impression.
Jen, I was just thinking the same thing as I recently facilitated my “Branding from the Inside Out” workshop…and thought just that.
It amazes me how many people have a website and an email that does not align. Your email is an integral part of your brand extension and is the one single piece of “real estate” that travels the most…so it definitely must align with your URL.
Thanks for opening the door to this one Jen.
Isabelle 😉