Maintenance Marketing
What is it? Maintenance marketing is when your organization reaches out to its customers on a regular basis beyond sales calls and problem solving.
It is important to build several maintenance strategies into your weekly and monthly marketing activities. Connecting with your existing customers is like discovering gold. Even if your product or service is one that does not get purchased very often, the people who do purchase it will be keen to talk about their experience, good or bad, and share it with others.
Maintaining your connection with these customers is vital, especially in an economy where customer loyalty is more challenging to uphold.
To read an entire article about maintenance marketing:
https://liftstrategies.comarticles/maintenance-marketing/