#3 Reason to Niche Your Market
Here’s Reason #3 as to why you want to Niche your market.
If you want people to take an interest in your website, marketing materials and your products or services, your message must be relevant to them. When you niche your market you can more easily customize the message to your fans. When you customize your message, it becomes relevant to the audience you are targeting.
This video shares the key to developing great content. I also share a strategy on using your writing or recording time most effectively.
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Show me how to Niche my market.
Full Transcript of Video
It’s Jen De Tracey the founder of LIFT Strategies, one of Canada’s top marketing strategists and the author of the book, Lift Strategies – Quick Tips to Engage Customers and Elevate Profits.
I am still on the floor in my meditation room, so if you haven’t watched the last three videos, you’re like, “Why is she sitting on the floor?” It’s because I’m in my comfort zone, but in a way I’m in a zone that is a great zone to connect with you, grounded and happy.
We are on the third tip on why you should niche your market. There are so many reasons why it’s important to focus on a niche, your fan club, that specific group. As I said, you can have more than one fan club, and you’ll see that when you go to people’s websites. They all have different categories for different groups.
I was just talking to a friend today who has been hired on a project working for BC Housing for the entire province of BC. My perception of BC Housing for example, has been that they focus on social housing, but that is not solely the case, they have a construction element to it. They also have a section for how to build your own affordable housing, and how to find affordable housing.
They have three or four different fan groups that they’re targeting. That’s fine, but you want to start with developing and focusing on one area within your business that you have a fan club, a niche, a set of groupies, and write content that speaks to them.
You want to make this content available where they’re reading it. You want them to know that you are talking about their problems and their challenges, and that you have a solution for them. This is really important. You want to have resonance with the reader and you want them to stay on your website. If you have a huge bounce rate of 75%, then you have to ask yourself, is the content that you have on your website relevant to the people that you want to attract?
When it comes to content, you want to look at the type of content you write for your blog or for your emails, that it is a good fit with who is in your niche. Do this so you’re not all over the place with your content, so that your core fan group doesn’t say “this isn’t relevant to me, I’m not going to read these tips”, or “this blog doesn’t make any sense to me.” It’s not like all your content is going to resonate with every single person in your niche, but you do want to have a framework in which you are speaking and writing with intention. Plan to development content so it leans towards being relevant to that specific niche.
Number one, you don’t have all day every day to be writing content for your blog. In fact, when I do it as you can see with this tip, I’m recording five or six or seven tips all at once because it’s just more efficient time-wise.
You can plan out your content for a chunk of time whether it will be for a month or some people I know in the industry will do two months at a time, and they’ll get it done over a day or two. They’ll just get it done and then it’s done for two months and they’re not having to worry about coming up with new content.
The nice thing too about that is you can plan a theme that is directed specifically at your niche market, when you plan out, and you do a series of writing all at once. You can write a big long blog piece and break it down into chunks (blog posts) for example.
I’m kind of deviating away from … I’m giving you a lot of information which is great, I’m happy to do that, but what I really want to focus on here is making sure that the themes that you write about if you’re going to do that, write a pile of blogs at once or do a pile of videos at once or emails, or whatever that may be for your marketing. Get your posts out there even for Facebook, Twitter, so on and so forth. Pick a theme that is relevant to that sweet spot – your niche, and then you’;; have resonance.
Again, looking at your website and going through it and saying, “The content that I have on my website, does it really speak to my niche?” Because if it doesn’t, you need to update it, you need to change it, you need to make it relevant.
That’s enough for this week’s quick tip, I think that’s plenty. It’s Jen De Tracey the founder of LIFT Strategies and I will see you next week for the fourth reason why you should niche your market, so stay tuned for that.
Have a great week.