Step Outside Your Industry
One of the benefits our clients get from working with Lift Strategies is that the client work we do spans a broad range of industries. Why is this helpful?
When we meet with a client initially, they will share with us what types of marketing activities they are doing and how it compares with what others are doing in their industry.
We believe that one of the best ways to be a leader in your industry is to step outside of the box and take a more varied approach to marketing over your competitors. One reason for this is that the arena your competitors are in may be overcrowded.
Often, companies stay with the methods of marketing they have been using for years without properly evaluating whether these methods are still effective. We can help you with this assessment process, especially if you are not sure how to measure the effectiveness of what your company is doing.
We recommend that you look at what other industries are doing and see if it makes sense to apply a few of those concepts in marketing your business. You may be surprised at the number of ways you can increase your business’ presence in the marketplace without overstretching your resources.
Do you want to learn how you can get a bigger bang for your marketing buck? Attend our full-day workshop (in partnership with the GLBA) on March 9, 2009 in Vancouver.
http://www.glba.org/the_5_marketing_essentials_to_getting_50_more_lifft_for_your_business_0