Survive the highs and lows of business
Is your industry experiencing a serious downturn right now? Are you convinced that this is why your business is taking such a bad hit?
Let’s take a look at the real estate industry for a moment. When the market gets tough, only the best real estate agents survive. These agents in the top twenty percent actually flourish during the lean times because all of the agents who were raking it in during the good times have no idea how to get through a tough spot.
Is it considered a tough time in your industry? If so, then the first question you need to ask yourself is this: How good was my organization’s marketing infrastructure before this downturn started?
Were you actively marketing during good times? Was your action plan focused on the attracting more of the customers you love, your fan club?
If your answer is no, then do not panic. It may take time for your organization to redeem itself, yet it is possible to shift gears and flourish. The sooner you start the better, because there is no magical marketing pill (too bad, really, but true).
To find out how to build a solid marketing structure while getting the biggest bang for your marketing buck, give us a call at 604-255-2098.