Why I Love Google – Served Fresh Daily

As a Strategic Alchemist, I am constantly paying attention to innovation. Over the years, I have enjoyed going to Google to conduct a search and discovering animated graphics periodically on its home page. I have to admit that I’m often tempted to click on the logo and play along to see what would happen.

I’ve noticed lately that Google has stepped it up several notches and seems to be changing their home-page graphics daily. I guess in this world, where Google is faced with more competition, it wants to remain top dog in the online search world. Engaging users is definitely one way to get fans coming back for more.

Today, on Google’s home page, I found myself distracted by an alien adventure. My alien character had crashed in its spaceship and was exploring the countryside of planet Earth. Unfortunately, I had to give up trying to return him to his spaceship because it was time to focus on my work day. Can you relate?

As small-business owners, we are all faced with similar challenges. How do we stay relevant to our existing customers – our fans – and keep them engaged and wanting to stay connected to us? There is no right or wrong way to do this, however, unless we put in the effort, we won’t know what works best. I imagine Google is constantly looking at new ways to engage and keep its fans. In small business, complacency is a dangerous thing.

What are you doing to keep the customers you love coming back for more?

What is your option on this subject? Comment below.

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